'Still is a zero-waste makeup brand designed for conscious consumers who want beauty without the excess. All products are refillable or recyclable, made with clean ingredients.'

 

This is a brand that doesn't align with my usual style, clean and natural colours with a simple touch.

I started by exploring ways I could add a bit of own flair with character doodles, shape exploration and how to play with the world 'Still'.

Yoga poses in simple shapes was the initial design idea but didn't feel appropriate since this is a skincare brand, and while natural adjacent it just didn't mesh well.

When taking the designs to Illustrator I played around with the letters and fonts, landing on this chunky, clay-like style. This then led me to making the 'I' in still into a logo figure. Separating the elements to create a head, upper body and lower body. But it still needed a bit of something...

 

I created the final small logo from the upper body part, adding a heart shaped leaf, conveying the natural and good feel message of the brand, heightened by the earth tones and pop of green.

The brand pattern was then built with the elements of the 'I', creating a block-y, earthy pattern that could be use on backgrounds, inner packaging and accents to compliment the products.

If I was to do this breif again, I would develop the mockups more, cleaning them up and making them more high quality and bringing back in the simplicity reflected in 'Still'